Ophira and Tali Edut (The AstroTwins) are among the most sought-after astrologers and intuitive advisors of our times. As the longtime resident astrologers for ELLE Magazine and the authors of over 20 books, they are the advisors to a roster of CEOs, celebrities, global leaders and successful entrepreneurs, including Beyonce, Dua Lipa and Emma Roberts.
Their new book The Astrology Advantage (Simon & Schuster) introduces The AstroTwins’ revolutionary I*AM System, which simplifies the birth chart into three archetypes: Innovator, Authority and Maven.
On television, The AstroTwins have appeared as guest experts for Bravo, MTV, Good Morning America, and the Today Show, and created the first streaming reality TV dating show based on astrology, Cosmic Love (Amazon Prime Video, 2022). Their work on the subject of “spiritual technology” as an essential tool for business success has been featured in Fast Company and at leadership conferences around the world. Ophira and Tali have taught thousands of people their methods through their online platform, and at their signature retreats. Graduates of The University of Michigan, Ophira and Tali grew up in Detroit and currently live in New York and Seattle.
See their personal story and timeline from growing up in an immigrant family in Detroit to breaking into the biz in NYC here.
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Are you an Innovator, an Authority or a Maven? The Astrology Advantage, the latest title from longtime astrologers and media experts Ophira and Tali Edut, takes you The I*AM System, a simple framework that distills the energy of your full birth chart into a single archetype.
“We’ve tested this system to great success with thousands of clients, students, and business owners,” The AstroTwins write in their introduction to their latest book. “We’ve given workshops to CEOs and C-suite execs at some of the biggest and most successful companies to help their team building, performance, and management.”
With the Astrology Advantage, you no longer have to master astrology—or even know it—to tap into its power and advantage. The AstroTwins, Tali and Ophira Edut, have turned the birth chart into a simple archetype system. Using a 13-point algorithm based on the position of the planets at your time of birth, discover the way you relate to others, to optimize how you work, play and live.
You probably remember your Enneagram type or your Myers-Briggs profile, right? Or at least, whether you’re an introvert or an extrovert? Like these tools, the I*AM System can be put into practice right away. This book will show you how.
I*AM Cheatsheet! On page 26 get the quick scoop on the 3 types (I, A, M) and the 3 Hybrids (IA, IM, AM). Then, explore the 3 types in a little more depth on page 26
“Are we compatible?” Learn how the I*AM types get along (or don’t) in love on page 199—and why we renamed them the Idealist, the Attacher and the Mirror on page 153.
Teamwork time! Navigate those dicey dynamics for building a team that works on page 135 and learn how to keep your crew productive and happy with the I*AM system. Plus. You won’t want to miss our Communication tips on page 53. How do you break the ice with each type? What do they respond to and what shuts them down? Learn how to break past barriers and get through!
Explore the I*AM types at work on page 89, from their ideal workspace layouts (AKA the Satellite, the Command Center and the Lab) to productivity hacks and fulfilling career paths
Learn the 3 time zones of I*AM, and why Innovators rule the future (page 92), Authorities are rooted in the past (page 106), and Mavens are all about the present moment (page 120).
Parents and kids, by I*AM type! Feel oh-so seen as you learn the vastly different parenting styles of each I*AM, and some tips for raising the minis on page 247.
From home decor to fashion to the best vacations and wellness, page 207 helps you curate a lifestyle that suits your I*AM type.
For astro-geeks and anyone who wants to dig into the astrology behind I*AM, we spelled it out for you on page 39. Learn about your dominant chart elements and modalities.
A streaming reality show on Amazon Prime Video: Co-created the first streaming astrology reality dating show, Cosmic Love, on Amazon Prime Video (think: Malibu mansion, attractive 20-somethings and three couples getting to the altar!)
Guest appearances on major TV and podcasts: On Good Morning America and Married at First Sight (season 12), and on many major podcasts including Dateable, Dating Intelligence and Almost30.
Milken Global Conference 2024: Along with fellow thought leaders like Yung Pueblo, Ophi spoke on a prominent panel “A Perfect Match: Finding Love in a Modern World” at one of the world’s largest annual think tank gatherings.
Bestselling Books: Wrote several books on astrology and compatibility including How to Get Along with Anyone (Yes, Even THAT Person) and the #1 Amazon bestseller Supercouple.
A top-ranking online database of Love & Compatibility predictions: Our top-ranking love horoscope section.
Fast Company guest columnist & speakers: See Ophi’s Fast Company Article on why astrology is “ChatGPT for the Soul” and catch our upcoming lab at the September 2024 Fast Company Innovation Festival.
Business incubators for “mystics on a mission”: Our Astropreneurs program is a complete, yearlong curriculum that we developed over several years. Hundreds of students have launched businesses, personal brands and platforms using the I*AM System and the tools in our spiritual business courses.
Iconic magazines: Ophira and Tali spent the 1990s and early 2000s with partnerships in the magazine world, at glossies including Sassy, Ms. and Teen People.
Self-publishing: Ophira and Tali are the authors of over 20 books. In addition to having six books published by Simon & Schuster, Harper Collins, Random House, Hachette and Sourcebooks, they have a thriving self-published imprint that releases a bestselling annual horoscope guide and several other titles.
Feminist publishing: In 1992, Ophira and Tali founded the world’s first national, multicultural glossy women’s magazine, HUES. It began as a college project that they scaled to international distribution in bookstores, newsstands and campuses nationwide. HUES was acquired in 1998 by two larger publishing companies, New Moon Publishing and the Utne Reader. Feminist icon Gloria Steinem discovered HUES while visiting The University of Michigan. She joined the advisory board and subsequently hired Ophira as Ms. Magazine’s associate editor and Tali to build the very first Ms. website in 1998.
Web 1, 2 and 3: From HTML-coded sites for their own projects and authors, to being the VP of Women’s Ventures a VC-funded dotcom to scaling Astrostyle.com to a top-ranking site with millions of monthly readers and moving into the mobile-first and AI sphere, Ophira and Tali have been on the pulse of content and culture creation in the digital world. Through their company Mediarology, they coach and teach emerging authors, solopreneurs and experts how to create compelling platforms without watering down their personality and message.
Building #1 performing verticals: The AstroTwins have been the creators of the first astrology sections on AOL Teen, Refinery29 and Mindbodygreen, and are the resident astrologers for ELLE since 2009. Their content and site sections see the highest performance and traffic on every platform they’ve been on.
Courses & brand extensions: The AstroTwins are seasoned experts at creating supplemental content—from workbooks to digital courses to live experiences like webinars, retreats and workshops, that help personality-driven brands and authors create sustainable, thriving platforms.
Beyonce! Why yes, we did do a live reading for her in 2003: We told her to keep dating that guy Jay-Z, spotted a bigger solo career and more… get the tea/lemonade when you interview us or find the story in our #1 Amazon bestseller Supercouple.
And more recently… Dua Lipa, Karlie Kloss, Emma Roberts & others: We’ve had the fun of doing live reading for celebrity clients, some on camera including Dua lipa, Anya Taylor-Joy, and Alicia Keys.
On-air with Bravo’s RHONJ: Did live, on-air chart reading for The Real Housewives of New Jersey, where we predicted Teresa Giudice’s jail sentencing to the day (Season 6, Episode 39)
Predictions that come true every time! From George Clooney’s marriage to the Biebers’ baby bump to the bumps in the Bennifer road, we’ve nailed predictions by the stars for over 25 years.
We also predicted top headlines… including the exact Moderna vaccine date on Vice News, the “black swan event” of early 2020, the rise of a cashless society and cryptocurrency (in 2017), a Bitcoin EFT approval and many other macro trends.
Top celebrity chart analyses: in our library of Celebrity birth charts on Astrostyle.com.
Visit the Astrostyle Newsroom for reel and more media clips